How to create the ultimate LinkedIn profile in 6 steps Wednesday, Jun 6 2012

LinkedIn is the social network for business professionals and networking. With 161 millions membersto date, it’s one of the most popular social networks. Are you using it to its fullest potential?

While we hear a lot about Facebook and Twitter for lead generation, LinkedIn can be just as good—if not better—if you spend a little time optimizing your profile.


Here is the ultimate cheat sheet to create your LinkedIn profile:


1. Use a professional picture.

Use a professional picture you wouldn’t mind your mother-in-law or grandmother seeing. This is not the time for shirtless photos (men) or duck pouts (ladies).

Despite what people say, first impressions count. You don’t necessarily need to have a photo of yourself in a suit and tie, but make sure you consider your audience, branding, and what kind of message you’d like to portray. Your profile picture must be square, no larger than 4MB, and be in a JPG, GIF or PNG file format.


In Your Job Search, Are You Looking for Excuses or Solutions? Wednesday, Jun 6 2012

Are you a “glass is half full” or “glass is half empty” kind of person?

Some people… whenever they hit an obstacle in their job search or in their life… they stall, and decide that the obstacle looms so large that it’s unlikely they will be able to get past it. When they talk to others, they can describe the obstacle in great detail. Clearly, they have a good excuse. It’s obvious why it’s “impossible” to go further.

Others… may see the same obstacle, and begin exploring how they can get around it, over it, under it, or through it. They realize they have a challenge. They understand that it may take some creativity and harder work than expected, however, they are determined to find a solution. They decide they are not going to be kept from their destination by an obstacle in the road, and as a result, they often achieve the “impossible”.


Job Search: Should You Upgrade to a Paid LinkedIn Account? Wednesday, May 2 2012

If you’re in the market for a new job, you’ve probably been spending more time on LinkedIn updating your profile and expanding your network. The professional social network, which now boasts more than 100 million users, has a number of free tools and features to kick start your job search. But could one of its paid options give you the edge you need to land the perfect job?

Lewis Howes, LinkedIn expert and author of LinkedWorking: Generating Success On The World’s Largest Professional Networking Website, says that paid account or not, the goals of what you do on LinkedIn are the same. “It’s important for job seekers to understand how to build quality relationships that add value to the decision makers at the companies they want to work for the most,” he says.

Here’s what you need to know about LinkedIn’s three paid options, and how they differ from what you can get for free.

5 Linkedin features you may not but should know about Wednesday, May 2 2012

If you’re job hunting or looking to expand your professional network, many people turn to LinkedIn and its portfolio of features and tools to browse job listings, connect with colleagues, ask questions, join groups and more.

But beyond those usual destinations are a number of other lesser-known features and tools that help you efficiently catch up on the day’s headlines, protect your identity and more.